New Equity Residences Booking Platform Offers Significant Discounts Compared with Traditional Online Platforms
LONDON – 15 December 2025: Equity Residences today announces the debut of its new online booking platform, available at https://equityresidences.com/vacations/.
The website offers discerning travellers direct access to a curated collection of upscale vacation homes, with elegant interiors, premium amenities, and bespoke guest services — all designed for those seeking more than a typical hotel stay.
By offering a portfolio focused on luxury, curated homes located in the world’s most coveted and prestigious vacation destinations, combined with a streamlined direct booking experience, Equity Residences is essentially a next-generation option for travellers who value consistency, quality, and transparent pricing.
Direct booking allows guests to work closely with the Equity Residences team to benefit from direct-to-consumer pricing and to avoid paying added fees associated with using major online booking platforms. For example, a comparable weeklong stay in a five-bedroom Mykonos villa overlooking the Aegean Sea with a full-sized swimming pool is listed at $20,606 on a major rental platform, while it is available for $19,510 when booked directly, with fewer additional charges. The villa is part of the Equity Platinum Fund 2 diversified portfolio of luxury vacation homes, covering destinations from Big Sky, Montana, in the Western United States to Greece in Europe.
Third-party platforms typically apply booking fees and additional charges that are largely hidden from both customers and hosts. As a result, the company’s direct channel offers better cost control for guests while allowing Equity Residences to manage its own pricing, brand presence, and customer experience more efficiently.
The service provided includes full property management and concierge-level guest services (housekeeping, travel logistics, local recommendations, and more), giving renters vacation-home convenience without the usual maintenance burden. Equity Residences homes adhere to universal high standards, making this option easy to choose for discerning travellers. Both investors in the company’s co-ownership luxury vacation funds and non-investors can use the site, positioning Equity Residences competitively alongside incumbent vacation rental platforms.
Equity Residences’ Head of Investor Relations, Marina Salley, says: “With our new rental website, Equity Residences can more intentionally shape our brand, deliver transparent direct-to-consumer pricing, and provide a more seamless service experience by connecting renters directly with our Concierge team — all while ensuring cost efficiency. As we continue to grow, we are committed to expanding our portfolio of luxury properties, with Europe as a key focus for our next phase of acquisitions.”
Platform highlights include:
- A carefully curated selection of luxury villas, residences, and top holiday homes
- Transparent nightly rates, real-time availability, and secure online booking
- High-resolution photography, amenities listings, and detailed property descriptions
- Dedicated guest support and concierge-style services to ensure a premium stay
The new platform aligns with ongoing growth in the premium rental category and supports Equity Residences’ expansion into direct consumer booking.
The launch comes at a time when demand for online travel booking continues to grow. Industry analysts estimate that the global online travel booking market will exceed $700 billion in 2025 and could grow to more than $1.7 trillion by 2034 at an annual rate of approximately 10 percent. The vacation rentals segment shows similar momentum, with forecasts indicating growth from roughly $175 billion in 2024 to nearly $400 billion by 2032.
These trends highlight a shift toward digital-first booking habits and a rising preference for private, well-managed holiday homes over standard hotel stays. Platforms offering high-quality properties with reliable service are well positioned to benefit from this growth, placing Equity Residences’ new booking site in a strong position for continued expansion.
Notes to Editors
For media enquiries, please contact:
Richard Morgan Evans, Louisa Nairne
Sapience Communications
EquityResidences@sapiencecomms.co.uk
+44 (0) 203 841 7610
For investor enquiries, please contact:
Marina Salley
Investor Relations
investors@equityresidences.com
+1 (917) 455-0154 (US) or +351 917 118 400 (Europe)
About Equity Residences
Equity Residences is a luxury vacation residence fund manager offering curated, high-end holiday homes in prime locations. The company recently launched a €35 million Equity Euro Fund and provides investors with access to 35 and growing vacation homes across its portfolios, as well as more than 10,000 luxury homes worldwide through affiliate relationships. Equity Residences specializes in delivering superior guest experiences by combining premium properties with professional rental management and concierge-level guest services.
