Equity Platinum Fund 2 Luxury Oceanview Villa in Pontoquito, Punta de Mita, Mexico
Equity Residences has been recently featured in an FT Adviser article highlighting how changing market conditions are reshaping the way affluent investors approach vacation home ownership.
In the interview, Equity Residences co-founder Greg Salley explains that investors are looking beyond the traditional model of owning a single vacation home. Instead, many are choosing professionally managed co-investment funds that provide access to a portfolio of luxury residences while offering the potential for long-term investment returns.
Greg explains that Equity Residences was founded on the idea that a real estate investment can deliver more than financial performance. Investors own a share of a luxury home portfolio and can vacation within the portfolio, combining travel experiences with real estate ownership in a single investment.
Equity Residences currently has two funds open for investment: the Equity Euro Fund, with a €33 million fundraising target, and Equity Platinum Fund 2, which is raising $50 million and includes North America in its investment strategy. Greg Salley believes interest in co-investment funds will continue to increase as more investors seek opportunities that pair exceptional travel experiences with long-term investment returns.
Equity Platinum Fund’s Luxury ski-in/ski-out home in Northstar Resort, Lake Tahoe, California
A key takeaway from the interview is that investor priorities are evolving. Financial returns remain an important consideration, but many buyers also want the flexibility to vacation in exceptional homes without the responsibilities that come with owning and maintaining a single second home.
According to Greg, that combination of investment potential and rent-free stays across a professionally managed portfolio is attracting growing interest.
The interview outlines Greg’s vision for the future of Equity Residences. As the market for luxury real estate co-investment expands, the company plans to introduce additional specialized funds designed to meet the needs of different types of investors.
